The Story of Alternate
Our New Beginning

The Year 2020 has been a challenging time for all of us. As quoted from an article in Atlantic magazine, The Year 2020 is a “Matter of Life and Breath”. Families are divided by distances or loss, businesses and jobs have been revived but then lost. But this year is also the time of survival. Time to reset our life. It is the time to spend with our family, weave the bonds that were lost when we were all busy with jobs and otherworldly issues.

On the business side, these are the facts in 2020:

  1. Margins are down
  2. More challenges in business as most clients have more requirements to suit current business or world economy situation
  3. Limited suppliers in the market

That is why you need to call us.

This year, is also a New Start, a New Life for us.

This new life brings us PT. Alternatif Teknologi Nusantara (“Alternate”), an Indonesian company, which was established in 2020.

A New Start, a New Life, philosophy also shaped our logo, which is a representation of a fern leaf, indicating a new beginning and growth. 

We ask you to come and grow with us, as a partner and a friend, where honor, and also trust, is never an issue between us.

Yes, we are young and new company…..but established by people who have been in the industry for years, and our products have been tested and used all over the world in hundreds of applications and conditions for many years.

As we grow together….

let’s start our journey.

working with US

What makes Alternate unique

As we sail on the ship of trust, we cannot control the wind. Nevertheless we can direct the sail. Let us take you to the journey of mutual growth, success and partnership with our unique values

Rock Solid, Reliable

We only provide strong, reliable products.

Because reliability is the precondition for trust


Clear and honest business with us.

Because honesty is something you can’t wear out.

No Hidden Cost

Every prices is worked upfront. No hidden cost.

Because you are worth it.

Culture Aware

We understand that there might be some language barrier between the supplier and the user.

Worry not, all of our manual and instructions are in bilingual, both in English and Bahasa Indonesia

Customized Services

Let us know what you need. We will provide you with the most suitable solution

Outstanding service, outstanding you.


Strong teamwork spirit, because we are stronger together

One spirit, one team, one win


Our team of high-experienced people understands your needs

Because experience is a good school. But the fees are high.


We realize that our future growth requires us to constantly look for ways to improve our ability to serve clients.

We make clients, not a sale

Our Team

One Spirit, One Team, One Win

Firman Ramadhan

Financial Controller

Ken Soepangkat – Brown


Ivan Faizal

Brand Manager

Our Technical Team

At Alternate, we have a dedicated team of Tech Support and Customer Support to care for your needs.

Our Technical Team is ready for product presentation at your office, answer to any inquiries or troubleshooting through emails or phone. Training at your workshop or site available. Just pick up the phone, and we will make sure that you get the best value from our products and services.

In the light of the developments regarding COVID-19, the well-being of our teams, clients and surroundings are our top priority. Any product presentation and training sessions from our team will adhere to both Alternate’s and client’s safety protocols as our support to fight the transmission of COVID-19.

We have robust technology and a culture of flexibility that enables our staffs for efficiently and effectively perform their work remotely. We will continue to tailor our approach to meet your specific needs, and we will adjust and communicate with you as circumstances shift.