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Built for the Field. Backed by People who care

At Alternate, we keep your rigs running, and your team supported - day or night.

Survey tools - Covered. Drilling muds - Got it

No fluff.

Just results

Who WE Are

MORE THAN BUSINESS. A GROWTH PARTNERSHIP

“No pushy sales, no empty promises — just honest support, every step of the way.”

Tim Brown

Starting a business in 2020? Probably not the dream scenario.
With Covid-19 sweeping across the globe, families were torn apart, and businesses faced unprecedented challenges. It was a time of survival, not startups.

Yet, Alternate emerged not only intact, but stronger. As a young business, we adapt quickly – learning to work remotely, building relationships without face-to-face contact, and still managing to grow. The experience taught us resilience, agility, and how to thrive in adversity.

The New Normal, Alternate Way. As the world adapted to a new normal, we embraced the opportunity to reconnect in person – be it through meetings, hands-on trainings, or collaborative brainstorming sessions. But unlike many businesses that focus solely on their bottom line, Alternate believes success is sharedOur philosophy is simple: “When you grow, we grow“. We’re not here to just make sales. We’re here to help your business succeed. Because long-term partnerships are built on trust, not transactions.

How do We WorkIt all begins with a conversation. Just an open door and a genuine interest in understanding your business goals. Then, you choose if, and when you want to join our family.

Challenges That Made Us Better. The end of 2023 and early 2024 brought new challenges as we transitioned to new partners and navigated a steep learning curve. These changes, though tough, have led us to a better solution, stronger expertise, and en even more capable team.

Let’s Start a New Chapter Together ♾️The journey continues, and we’d love for you to be part of it. Let’s explore how we can help grow your business – the Alternate way..

 

Growth that stays true to its roots

The koru, inspired by the unfurling silver fern frond, symbolizes Creation, new life, growth, strength, and peace in Māori culture. When more than One Koru is used, it is a symbol of “whānau“, meaning Family coming together for more strength and harmony.

While the koru, for businesses, represents fresh beginnings, continuous improvement, and the promise of unfolding potential. Embracing the koru symbolism which spirals outward while staying rooted, it reflects a commitment for us, as a business to expand and evolve while staying true to its core values. 

More over, like the gentle spiral of the unfolding bonds of whānau , the koru reflects how we see our customers – as part of our extended whānaugrowing with us, held close through trust, even as we grow and reach forward together.

The Story of our KORU

From first hello to lifelong whānau

Growth that stays true to its roots

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Working with US

The EDGE you can't ignore

Though the wind may be beyond our command, we hold the power to steer the sail. Embark with us on a journey of trust, mutual growth, and enduring partnership—anchored by the distinct values that define us

Alternate on site training

Rock Solid, Reliable

Products that are trusted by professionals, tough under stress and smooth in action

Alternate muds presentation

Customized Service

Your goals, your way - personalized service that works for you

Value over volume

More than a sale. We are partner, not just a sales pitch - your growth is our goal.

The Core Team

Success doesn’t come in pieces – it comes from one, strong, united whole. One powerful,  purpose – driven team.

Firman Ramadhan
Firman Ramadhan

Business Development

Ken Soepangkat-Brown
Ken Soepangkat-Brown

Digital Marketing

Tim Brown
Tim Brown

Advisor

Arya Soepangkat
Arya Soepangkat

Arts & Design Specialist

Bagus Nurhuda
Bagus Nurhuda

Clients Liaison Specialist

Refined SUPPORT. Thoughtfully delivered.

Alternate on site training
SMALL TEAM, GREAT RESULT

Lean team, loud impact. Each result reflects our heart, and speaks volume. Every team member makes it count.

Our Technical Team

Building a business, does not mean you stand alone against the rest of the competitions. Alternate support their clients far beyond what is expected as a business norm. 
This comes back to what Alternate is and will continue to be. Knowledgeable, Helpful, Supportive, and right there, when we are needed.

Ken Soepangkat-Brown
PROUDLY INDONESIAN, GLOBALLY DRIVEN

Indonesian-rooted, and customers focused. Skip the overseas runaround or red tape. 

Alternate on site training
NO TIME ZONES, JUST TIMELY SUPPORT

We’re not just available, we’re present. Around the clock, across every touchpoint. Training that fits your schedule, not the other way around.

Service that goes the extra mile starts with a conversation. Contact us to begin your tailored service.

Expert support, tailored solutions

Alternate goes beyond industry standards, delivering expert support and quality products with advanced tools, software, drilling muds, and parts—perfectly tailored for you

CBD Niaga Sentul City No. 18 Blok C-1, Jl Rasuna Said, Bogor 16810 - Indonesia

+(62) 811 11 8 1608

inquiry@alternate.id

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